Marketing Plan Research Guide  Tags: business_plan market_research marketing_research  

• Call the Information Desk, 781-239-4596 or email research@babson.edu
• Stop by or make an appointment: See Research Consultation Hours
• Chat: Use the chat box (on the right) to talk directly to an Information Desk Assistant. If they're not online, you can still leave a message - they'll get it next time they log in. (Please leave your name & contact info.)

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This guide covers major secondary information sources used in developing a marketing plan.

You may also want to consult these Horn Library libguides:
Company Information
Industry Information
Consumer Behavior