Global Marketing Research Guide  Tags: mkt4560 mkt 4560 mkt7560 mkt 7560  

This guide will help you get started with your research for your global marketing case for MKT4560 and MKT7560.  It includes company and brand information, market and consumer data, industry data and international/global resources.

Other useful research guides that should be consulted are:

• Company Information
• Consumer Behavior
• Demographics
• Global Studies
• Industry Information
• International Trade
• Market Research

• Call the Information Desk, 781-239-4596 or email research@babson.edu
• Stop by or make an appointment: See Research Consultation Hours
• Chat: Use the chat box (on the right) to talk directly to an Information Desk Assistant. If they're not online, you can still leave a message - they'll get it next time they log in. (Please leave your name & contact info.)