Babson College LibGuides - Virtual Reference Shelf

Marketing Titles

Advertising Redbooks
Instruction Guide
Provides detailed information about domestic and international advertising agencies and advertisers.
American Wholesalers and Distributors Directory
Gale Directory Library Instruction Guide
Provides brief company information.
Brands and Their Companies
Gale Directory Library Instruction Guide
Provides company information by brand name.
Encyclopedia of Major Marketing Campaigns
Gale Virtual Reference Library Instruction Guide
Once in the Gale Virtual Reference Library, click on the Business section.
Local Market Audience Analyst
Instruction Guide
Offers lifestyle behavior demographics for DMAs and counties.
SRDS (Standard Rate & Data Service)
Instruction Guide
Offers ad rates, circulation and contact data for consumer, business, out-of-home publications and direct marketing lists and contacts.

Please look at the following for more in-depth coverage of marketing resources including databases and websites.