PEST & SWOT Analysis  Tags: pest swot  

A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. The following resources list only a few of the places to obtain this information. Thorough knowledge of current events is required to truly grasp these issues - read a daily newspaper.

QuickMBA Strategic Management PEST Analysis
Excellent brief overview defining various aspects of a PEST analysis.

PEST:
Political
Economic
Social
Technology forces