Market Research Reports
- eMarketer Instruction Guide
Great source for everything to do with internet marketing and emerging technologies. Browse the new reports on the opening screen. Find trends and forecasts. Includes metrics. - EuromonitorGMID Instruction Guide
Market research on global consumer products, consumer lifestyles. Includes industry and economic data for comparison and forecasting. - IBISWorld Instruction Guide
Reports on many industries, organized by NAICS. Includes demand and supply industry links and key companies. - MarketResearch.com Instruction Guide
Market research on demographic trends, consumer products, industry and manufacturing. Choose a category and scan the reports. Also see the advanced search: use keyword search. - Mintel Reports Instruction Guide
900+ market research reports focusing on consumer products, lifestyles, retailing & international travel. Reports include market size, growth, distribution, competitors & consumer usage. - Plunkett Research Online Instruction Guide
Provides industry sector analysis and research as well as information on industry trends, industry statistics, top companies in the industry. - BizMiner Instruction Guide
Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. - Thomson ONE Banker Instruction Guide
Open the "Research" tab to search for financial analysts reports on industries. - Business Monitor International Instruction Guide
Global industry coverage, including energy, defense, transportation. Provides key country data, news, leading company information. - Forrester Research
Instruction Guide
First time users see the blue i icon before trying to log in.
Market research reports with a focus on the use of emerging technologies in different industries. - BCC Research Instruction Guide
Reports focusing on industrial markets with some healthcare.
Customer Profiles
- Mediamark Reporter with MRI+ Instruction Guide
Provides information on demographics, lifestyles, product and brand usage and advertising media preferences. - SimplyMap Instruction Guide
Web based mapping application with thousands of demographics, business and marketing data variables down to the census tract level. Use to identify locations to market your product(s). - Scarborough Arbitron Qualitap Note: On campus access only.
Provides consumer data on 75 local markets (DMAs). The Scarborough client base includes: newspapers, radio, television, cable, online services, agencies, advertisers, yellow pages, and outdoor. - Simmons Study of Media and Markets - Choices 3 Note: Library workstations 1-4 only.
An electronic resource to consumer demographics by very specific product type and/or product name. For example, use Simmons to find out the demographics of people who eat Skippy Peanut Butter or drive BMWs.
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