This is the "Overview" page of the "Sports Marketing Research Guide" guide.
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Sports Marketing Research Guide   Tags: mkt3575, mkt_3575, sports_marketing  

Offers suggestions on electronic resources and websites to help identify information on all types of sports including professional, collegiate and youth.
Last Updated: Oct 24, 2013 URL: http://libguides.babson.edu/sportsmarketing Print Guide RSS Updates

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Guide Overview

   This guide offers resources for MKT3575 including statistics on professional, collegiate and youth sports.  It includes databases to locate articles, market research reports and consumer behavior and spending patterns regarding sports participants, spectators and teams.

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  • SBRnet: Sports Business Research Network
    Instruction Guide
    Sports Business Research Network (SBRnet) is the best place to start your research. You will find industry statistics including demographics for over 50 major sports, professional and collegiate sports teams, major magazines for the industry, searchable by keyword and directories of sports organizations!

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