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Related Guides
For even more try the resources below:
Guide Overview
This guide covers top secondary information sources used in developing a marketing plan. This is particularly useful for EPS3580 and MKT4505.
Begin Here:
In a hurry. Start with these databases.
- IBISWorldInstruction Guide
U.S. industry reports arranged by NAICS code. Also includes some China and global reports. - EuromonitorInstruction Guide
Global market and economic statistics and reports by country. - Marketresearch.comInstruction Guide
Find the full text of U.S. market research reports on a variety of consumer products and lifestyles.
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