Business Plan Research  Tags: business_plan market_research venture_capital entrepreneurship start_up  

Instruction Guide
Market research on many topics: click on the blue I for more details.

Instruction Guide
Provides access to hundreds of full text market research reports on both products and target markets, ranging from watches to the college market.

Instruction Guide
900 market research reports focusing on consumer products, lifestyles, retailing and international travel industry.

Instruction Guide
"The First Place to Look" for Internet, e-business, online marketing, media and emerging technologies.

Instruction Guide
Market research reports with a focus on the use of emerging technologies.

Instruction Guide
Market analysis for consumer markets worldwide.

In the Library only. Workstations 1-4.
Contains several market research report summaries, a digest of marketing research newsletters, the Market Share Reporter, Roger opinion polls, Trends, and more.

Instruction Guide
A web based mapping application with thousands of demographics, business and marketing data variables down to the census tract level.

U.S. Census Bureau's gateway to their demographic data. Display a demographic Fact Sheet for a specific place or zip code, or choose Data Sets in Getting Detailed Data. See More Information (blue i icon) for tips.

Instruction Guide
Users must register with a Babson email address.
Demographics, lifestyles, product & brand usage, & advertising media preferences, similar to Simmons with unique products.

On campus only.
Consumer characteristics in a specific Metropolitan market, such as Boston. Try the tutorial or make an appointment with a reference librarian.

In the Library only. Workstations 1-4.
Create custom tables with national & broad regional consumer characteristics including psychographics (opinions, impulse buyers, etc.). View tutorials/make an appt with a Research Librarian for assistance.