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 Horn Library Home  »  LibGuides Home  »  Tutorials

Tutorials  Tags: self_help tutorials video clips  

View 2-3 minute clips on how to use various databases or research different subjects.
Last update: Nov 20th, 2009 URL: http://libguides.babson.edu/tutorials  Print Guide  RSS Updates

How to Use Marketing Databases             Print Page
  
 

Scarborough

  • Scarborough  
      
    Walks you through the steps to find local market consumer profiles using Scarborough through the Arbitron Qualitap software. Length: < 3 minutes
 
 

Simmons

  • Simmons Basics  
      
    Learn the basic functionality of Simmons Choices 3 to find the demographics of product or brand users. This example looks at demographics of domestic beer drinkers. Length: < 3 minutes
  • Simmons Advanced  
      
    Learn how to combine various demographic characteristics or products for more refined results. This example compares car choices of older women. Length: < 3 minutes
 
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