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Marketing resources Academic Search Premier - EBSCOhost by Patricia Berens - last updated on Sep 22nd, 2009 Scholarly database with full-text articles covering most of the humanities and sciences, including computer sciences, engineering, physics, chemistry, language and linguistics, arts & literature, medical sciences, ethnic studies, religion, psychology, etc Ad$pender by Nancy Dlott - last updated on Nov 16th, 2009 Provides multi-media advertising expenditures across 12 media including magazines, newspapers, internet, TV, radio, outdoor and more. Advertising Red Books by Nancy Dlott - last updated on Nov 09th, 2009 Provides detailed information about domestic and international advertising agencies and advertisers. Advertising Research Guide by Nancy Dlott - last updated on Aug 28th, 2009 Look here for a list of databases and websites to help you locate information on ads, advertising agencies and general industry data. B2B (Business to Business) Research Guide by Nancy Dlott - last updated on Jun 19th, 2009 Find databases and websites to help you with B2B research. BCC Research by Nancy Dlott - last updated on Sep 14th, 2009 A market research company offering lengthy reports focusing on industrial/manufacturing industries. BDI and CDI Research Guide by Nancy Dlott - last updated on Jun 19th, 2009 Brand Development Index and Category Development Index Business Source Complete - EBSCOhost by Patricia Berens - last updated on Nov 17th, 2009 Scholarly business journals in all disciplines, including marketing, management, IT, accounting, finance, and economics. Also company/industry reports, market research reports, country reports, SWOT analyses, investment reports, and more. BusinessSummaries by Patricia Berens - last updated on Sep 14th, 2009 A book summary service that provides succinct summaries of today’s business bestsellers in an easy-to-read format. Citing Sources & Creating Bibliographies by Horn Library Research - last updated on Nov 18th, 2009 Learn about available citation software as well as how to properly create bibliographies, works cited lists, and in-line citations. (The citation software can do it for you!) Consumer Behavior Research Guide by Nancy Dlott - last updated on Oct 20th, 2009 Find target customers, demographics, market size and segmentation, industry overviews and competitors. County Business Patterns by Nancy Dlott - last updated on Dec 16th, 2008 Provides statistical data within NAICS code for U.S. counties. Includes number of establishments, number of employees by establishment size and payroll. Demographics Research Guide by Nancy Dlott - last updated on Aug 10th, 2009 Places to locate databases and websites for demographics including U.S. and worldwide. Direct Marketing Research Guide by Nancy Dlott - last updated on Aug 10th, 2009 Databases and websites for direct marketing information. E-Commerce Research Guide by Nancy Dlott - last updated on Oct 23rd, 2009 Search for e-commerce information on websites, trade publications, regulations, directories, tech guides, encyclopedias, statistics, consumer demographics, and more including our new eMarketer database! EBSCOhost by Patricia Berens - last updated on Sep 21st, 2009 Gateway to all EBSCOhost databases including Business Source Complete, Academic Search Premier, EconLit, PsycInfo, Communications & Mass Media Complete, Medline, Regional Business News and more. eMarketer by Nancy Dlott - last updated on Sep 14th, 2009 The most complete, up-to-the minute source for Internet and e-business statistics. Aggregates and analyzes information from over 3,000 sources. Expanded Academic ASAP - InfoTrac Web by Patricia Berens - last updated on Sep 14th, 2009 Best place to start for articles on all topics! Index of 2,300 academic and general interest periodicals; full-text for over 1,300 titles. Factiva by Patricia Berens - last updated on Sep 14th, 2009 The world's leading business and news publications, incl. all editions of the Wall Street Journal and Barron's, major newspapers, business magazines, altogether more than 8000 publications. Global Marketing Research Guide by Nancy Dlott - last updated on Oct 06th, 2009 This guide offers tips on conducting research for your MKT4560 or MKT7560 class. Historical Newspapers- ProQuest by Patricia Berens - last updated on Nov 03rd, 2009 Full text of the New York Times (mid 1851-2005) and the Wall Street Journal (mid 1889-1991). IBISWorld by Mary Gavett-Orsi - last updated on Sep 14th, 2009 IBISWorld Industry market research reports cover thousands of industries in the United States economy on the NAICS code level LexisNexis Academic by Mary Gavett-Orsi - last updated on Sep 14th, 2009 Basic sections include: General, News, Legal, Business, and People. Market Research Guide by Nancy Dlott - last updated on Oct 30th, 2009 Locate secondary marketing research resources. Market Share/Size/Competitors Research Guide by Nancy Dlott - last updated on Oct 23rd, 2009 Formulate a strategy to research market share and competitors. Marketing Plan Research Guide by Nancy Dlott - last updated on Nov 10th, 2009 Covers major secondary information sources used in developing a marketing plan. Marketing to College Students Research Guide by Nancy Dlott - last updated on May 11th, 2009 Find websites to help identify ways to market products and services to college students. MarketResearch.com Academic by Nancy Dlott - last updated on Sep 14th, 2009 MarketResearch.com Academic provides the full text of lengthy demographic, consumer and industrial product market research reports published by Packaged Facts, Kalorama Information, and Specialists in Business Information. Mediamark Reporter with MRI+ by Nancy Dlott - last updated on Mar 06th, 2009 Mediamark Reporter, part of MRI+, provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Mintel Reports Database by Nancy Dlott - last updated on Nov 06th, 2009 Provides over 900 market research reports focusing on consumer products, lifestyles, retailing and international travel industry. Reports include market size, growth, distribution, competitors and consumer usage. Perceptual Mapping Research Guide by Nancy Dlott - last updated on Jun 19th, 2009 An explanation of perceptual mapping. Plunkett Research Online by Mary Gavett-Orsi - last updated on Sep 14th, 2009 Provides industry sector analysis and research as well as information on industry trends and industry statistics. Professional Sports Business Research Guide by Mary Gavett-Orsi - last updated on Mar 16th, 2009 Offers suggestions on electronic resources and websites to help identify information on professional sports. ProQuest by Patricia Berens - last updated on Nov 03rd, 2009 Collection of business, management, accounting, tax, trade, and news publications with comprehensive subject indexing scheme; includes WSJ, NYT, and many local Massachusetts newspapers in full-text. Also includes Hoover's company profiles. Radio and Television Research Guide by Mary Gavett-Orsi - last updated on Feb 24th, 2009 Find websites on radio and TV ratings and markets. Real Estate & Construction Research Guide by Mary Gavett-Orsi - last updated on Mar 09th, 2009 Both residential and commercial real estate periodicals, statistics and geographic resources. Research Strategies by Nancy Dlott - last updated on Jan 30th, 2009 Strategies for starting, broadening and narrowing searches for more relevant search results. SBRnet Sports Business Research Network by Mary Gavett-Orsi - last updated on Sep 14th, 2009 SBRnet, updated continuously, provides market research and industry news including coverage of sports equipment sales, sports participation, consumer expenditures, sports marketing, sports facilities and more. Scarborough Arbitron Qualitap by Nancy Dlott - last updated on Jan 30th, 2009 Scarborough is a provider of local market consumer information. The Scarborough client base includes: newspaper, radio, television, cable, online services, agencies, advertisers, yellow pages, and outdoor. Simmons Study of Media and Markets - Choices 3 by Nancy Dlott - last updated on Nov 03rd, 2008 Simmons Study of Media and Markets, Choices 3 is an electronic resource to consumer demographics by product type and product name. SimplyMap by Nancy Dlott - last updated on Nov 02nd, 2009 A web based mapping application with thousands of demographics, business and marketing data down to the block group level. Social Science Research Network by Cynthia Robinson - last updated on Sep 14th, 2009 SSRN includes an Abstract Database containing abstracts of 37,000+ scholarly working and forthcoming papers, and an Electronic Paper Collection containing 19,500+ downloadable full text documents. Special Issues by Patricia Berens - last updated on Sep 14th, 2009 Identify & link to special issues of industrial and trade magazines, including annual industry outlooks, statistical issues, top company listings, etc. Includes Gary Price's List of Lists with links to top company listings by industry sector. SRDS (Standard Rate & Data Service) by Nancy Dlott - last updated on Sep 14th, 2009 One of the leading providers of media rates and data that offers comprehensive coverage of traditional media as well as out-of-home. Also includes the "Local Audience Market Analyst". Working Papers by Cynthia Robinson - last updated on Feb 24th, 2009 Find websites to help identify working papers. Zip Code Business Patterns by Nancy Dlott - last updated on Aug 14th, 2009 Database of statistical information by NAICS (industry) code within zip codes since 1998. © 2008 BABSON COLLEGE. ALL RIGHTS RESERVED. BABSON PARK, MA 02457-0310. 781-235-1200
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