Content Analyst Librarian, Economics Liaison
PEST & SWOT analyses are used to understand the overall environment in which a company operates -- this research guide provides some of the best resources to use to find this strategic information.
Use the links to the left) to find the following:
- Overviews of what PEST and SWOT analyses involve
- Sources for a PEST analysis gives you links to Library resources you can use to understand the political, enviromental, social, and technological enviroment of companies
- Sources for a SWOT analysis gives you links to Library resources for identifying companies' strengths, weaknessses, opportunities, and threats
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