Sports Marketing Research Guide

Offers suggestions on electronic resources and websites to help identify information on all types of sports including professional, collegiate and youth.

Research Librarian

Nancy Dlott
Set up an appointment

Contact:
Horn Library, Room 102D
781-239-4987
Liaison to:
Marketing Division
TOIM Division

Guide Overview

   This guide offers resources that are particularly useful for MKT3575 including statistics on professional, collegiate and youth sports.  It includes databases to locate articles, market research reports and consumer behavior and spending patterns regarding sports participants, spectators and teams.
Source: dreamstime.com

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