This guide offers resources that are particularly useful for MKT3575 including statistics on professional, collegiate and youth sports. It includes databases to locate articles, market research reports and consumer behavior and spending patterns regarding sports participants, spectators and teams.
SBRNet - Sports Business Research Net
SBRnet is the best place to start your research. You will find industry statistics including demographics for over 50 major sports, professional and collegiate sports teams, major magazines for the industry, searchable by keyword and directories of sports organizations!
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