This guide covers top secondary information sources used in developing a marketing plan and is particularly useful
for EPS3580, MKT4505, MKT4560 and MKT7560.
In a Hurry: Begin Here
IBISWorld (including China & Global)
Search by NAICS code or keyword to find thousands of U.S. industry research reports, includes Global Industry reports with some China coverage.
Find international market intelligence, including economic statistics, on industries, countries, and consumers.
Find the full text of lengthy demographic, consumer and industrial product market research reports.
To access Mintel users must register with a Babson username.
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
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